Case Study

HCA

FMCG International provided an F1 car for the latest company to utilise F1 within their advertising campaigns, HCA Hospitals. HCA are London’s No.1 private hospital group and their parent company HCA Inc is the world’s leading independent hospital company with a turnover of $26bn, 173 hospitals and 108 outpatient centres, servicing 14 million patients a year. Providing specialist treatment centres in and around London caring for patients of all ages and treat everything from the most straightforward conditions to the most complex and often life threatening illnesses. Hospitals within the group include: The world famous Harley Street Clinic, The Lister Hospital, London Bridge Hospital, The Portland Hospital, The Princess Grace Hospital, The Wellington Hospital and The Harley Street at UCH.

FMCG worked closely with the advertising agency and production company to realise their imaginative concepts. The car was fully branded in HCA’s corporate colours along with branded crew and driver suits, helmets and track side hoardings. FMCG also consulted on the location and advised on the track and pit lane surroundings. Making sure that the advert had a real F1 feel to it.

The advert creative features a full pit stop crew, with a moving F1 car coming into the pits to be serviced. A team manager talks to the driver while the car is readied. This footage was placed into some more detailed footage within hospitals to demonstrate the high expertise and technical abilities of the HCA Group.

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