Case Study

F1 Rocks

F1 ROCKS™ with LG, Launch Car and Photo Shoot

FMCG International provided the F1 car for the official F1 Rocks launch party and subsequent photo shoot. Universal Music Group International and its JV company All The Worlds which have an agreement with Formula One Administration Limited, created F1 ROCKS™, a pioneering and electrifying new global entertainment platform and needed an F1 car at it’s Park Lane launch party.

The worlds media gathered at the venue for the unveiling of this partnership between the world's most thrilling sport and the world's biggest music company and as if that wasn’t enough LG Electronics is the world series partner. The F1 car had to be specifically painted in metallic black to match the new F1 Rocks brand identity along with some brilliant graphics applied to the body work.

Not only were the media present but some very distinguished guests including Bernie Ecclestone the CEO of the Formula One Group, the UK Managing Director of LG Electronics and the Tourism Director from Singapore.

With the F1 car taking centre stage at the launch, FMCG were commissioned to produce a series of shoots in the studio that could be used in future marketing materials. As no exact marketing requirements had yet been approved, FMCG had to make sure that all possible angles were photographed.

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F1 Rocks Testimonial
“….the car looked fantastic so thankyou to you and all your crew for doing a great job at the F1 Rocks Launch…..the studio shoot photographs are brilliant and just what we needed….”

Project Manager, All The Worlds, Universal Music Group International