Case Study

Freshfields Bruckhaus Deringer

FMCG International helped design and deliver regular conferences and training seminars for the leading international law firm Freshfields Bruckhaus Deringer. Freshfields have over 2,400 lawyers in 28 offices around the world and as part of the companies strategic plan it required staff to interact with one and other face to face rather than just over the phone!

In conjunction with leading management consultants, F1 was used as a stimulating context to consider issues relating to teamwork, project management, client relationships and business dynamics. As well as helping organise the venue we provided an F1 car for the hands on wheel change section of the course.

Cambridge university press have published a book based on this course and its teachings: "Performance at the Limit: Business Lessons from Formula 1 Motor Racing" focuses on the problems of sustaining organisational performance in dynamic and competitive environments and the parallels that business have with Formula 1 teams, not only on race day but everyday. The book highlights how one person not performing in a team can have an overall impact on the global performance of a company.

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