Case Study

LG Electronics

LG Electronics Inc, a Global Partner of Formula 1 and also an official Technology Partner of Formula 1, commissioned FMCG International to provide a running F1 car for their latest High Definition advert. The advert runs continuously, worldwide on LG HD screens within their dealer network to demonstrate the quality of the panels.

FMCG worked closely with LG from the initial story boards through to final editing. FMCG facilitated location scouting, provided all shoot equipment along with lighting and camera crew. Once again FMCG proved our ability to liaise worldwide and deliver on time within budget.

The car was fully branded in LG’s corporate colours along with branded crew and driver suits, helmets and a fully branded pit garage with equipment

Contact Us now to see how our full service approach to filming and photo shoots can really help your company make the most of the F1 connection.

LG Testimonial
“LG is a premium and innovative brand and we feel there is a tremendous synergy with F1. FMCG has helped us realise this through our latest adverts, they provided amazing service throughout the initial stages right through to completion, within a very short timeframe”

Manager DTV Global Marcom, LG Electronics Inc.