Case Study

LG Electronics

LG Electronics, Photo Shoot

LG Electronics Inc, a Global Partner of Formula 1 and also an official Technology Partner of Formula 1, commissioned FMCG International to provide a static F1 car for a photo shoot that was to back up their latest High Definition advert. The shoots will be used in all types of marketing materials including online and conventional media publications.

FMCG worked closely with LG to assess which angels would be best to shot the car from and how these may work in their new HD campaigns. FMCG provided the location, all shoot equipment along with lighting and crew. Once again FMCG proved our ability to liaise worldwide and deliver on time within budget.

The car was fully branded in LG’s corporate colours along with branded crew and driver suits, helmets and a fully branded pit garage with equipment. The day following this static shoot FMCG International provided the same car for an HD LG filming advert.

Please Contact Us for further details or to discuss your exact requirements, the earlier that we can be involved in projects the more of our knowledge we can share and help your company make the most of the F1 connection.

LG Testimonial
“LG is a premium and innovative brand and we feel there is a tremendous synergy with F1. FMCG has helped us realise this through our latest adverts, they provided amazing service throughout the initial stages right through to completion, within a very short timeframe”

Manager DTV Global Marcom, LG Electronics Inc.