Case Study

Lunn Poly

FMCG International worked closely with the film crew and special effects team to produce a realistic missing wheel from a pit stop. The F1 car was branded with the companies and their partners logos.

The car screams into pits in the pouring rain, you hear the race engineer on the radio: "OK, we're gonna go with a wet set-up!... Get ready... OK, here we go!"
Car comes to a halt, jacks are under and up it goes. Wheels are off and refueller steps up and connects. All the time, the race engineer is shouting 'encouragement' into the radio.
Wheels are back on, refueller disconnects and steps back, and the car is dropped off the jacks.
The lollipop rises, and "Go! Go! GO!!" Shouts the engineer.
The revs rise and it's away... on three wheels!
There are sparks everywhere, and the car grinds to a halt.
"What the...??" says the race engineer, and turns to see 'Left rear tyre man sat on the tyre in the rain, looking wistfully into space.
"WHAT DO YOU THINK YOU'RE DOING???" Screams the engineer, with his hands on his hips.
"Oh Sorry!" says the tyre guy, "I'm on holiday!"

As the crew wander over to congratulate him, 'Voiceover man' describes Lunn Poly's great 'Get Away' holidays.

Race engineer walks up to tyre guy, smiles and says "You lucky devil, Eh?!!"

Click here to see the advert.