Case Study

Mobo Awards

FMCG International provided the main talking point for the Mobo Awards at The Albert Hall, London. With the event being broadcast live on the BBC, we supplied an F1 car for the live stage performance.

Part of the overall brief was to provide a media story leading up to the show, this was purely a PR stunt that worked extremely well. Our F1 car was the focus of the Red top newspapers gossip columns, featuring in the Mirror newspaper the week prior to the Mobo Awards:

BRIT rapper Sway is giving Mobo bosses stress by insisting on driving on to the stage in a F1 car for his set at Wednesday's show.

An insider tells us: "Getting a car into the Royal Albert Hall is a nightmare and it has really hiked up the insurance.”

FMCG took part in media interviews prior to the event, in order to assist with the stories and PR for the event.

Click here to view the live BBC performance - Sway Mobos Video - Albert Hall

Contact Us now to see how our full service approach to media projects can really help your company make the most of the F1 connection.