F1 in Cinema – Leicester Square, London, UK

FMCG International provided the F1 car used at the launch of F1 in Cinemas.

The branded car was displayed in the foyer of the Vue Cinema in Leicester Square, London where the race was satellite broadcast live from the race track to the cinema with several F1 personalities giving their own take on the race within the cinema.


FMCG International equipped the VIP lounge with an array of F1 items including:-

  • gear box
  • complete engine
  • driver helmets
  • clutch
  • brake discs and more!


Custom designed podiums were manufactured to display each item along with a description tag to inform guests where the item is used on the car.

Permission was obtained from the Leicester Square management team to unload the F1 car in Leicester Square prior to removing the cinema doors in order to locate the car in the foyer reception.

A back drop was produced to highlight the car, this included sponsor branding and information on the event.

For more information or to book an F1 Show Car event, please Contact FMCG International today.

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© FMCG International 2015
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